Microshare’s EverSmart™ Pest featured in The New Yorker
Dr. Bobby Corrigan, Microshare Advisor and global guru of urban rodent control, was quoted in The New Yorker magazine’s February 14 online edition describing his experience with Microshare’s EverSmart™ Pest, the technology he chose for “sensoring-up” the rodent rich New York City subway system.
The New Yorker chose to genericize his reverenced to “remote rat-sensor technologies,” be we know how to read between the lines. The world’s leading rodent guru speaking about the world’s leading remote monitoring technology to (arguably) the greatest magazine in the planet. We can’t less this pass without a mention.
The full article can be accessed by subscribers here: https://www.newyorker.com/science/elements/is-the-rat-war-over
Editor’s Note: An short excerpt can be found below, along with a PDF offered under the Fair Use doctrine of a U.S. copyright law (17 U.S.C. § 107). The magazine doesn’t bother to name the technology, after all, despite tagging their piece as “Science.” Rather than seek a clarification, we figured we’d just clarify it for you.
(Begin excerpt):
At the first-ever National Urban Rat Summit, held in New York City, in 2024, Dr. Bobby Corrigan gave a presentation on how remote rat-sensor technologies are enabling early intervention, before the problem gets out of hand. Treating a rat issue by putting out poison is “definitely not the smartest thing,” not only because those poisons end up affecting hawks, owls, raccoons, opossums, and neighborhood cats but also because it fails to quash the problem. At the rat summit, Corrigan said, “There were no presentations from exterminators saying how they get the best kill, because that’s not what it’s about.” Poison wins battles, not wars.
(End excerpt)

