Risk not rats
Microshare’s Tom Jackson on the way enterprise customers view Pest Control
View the article on PCT online here
Something has shifted in how large commercial customers talk about pest control. The conversation is no longer about service frequency or response times. Increasingly, […]
Risk not rodents
By Tom Jackson
Enterprise customers want real results – and data to prove that it’s happening
Something has shifted in how large commercial customers talk about Pest Control. The conversation is no longer about service frequency or response times. Increasingly, enterprises are asking a harder question: How do we know our risk is under control — not just today, but over […]
Ron Rock opens 2026 NPMA Safety Summit
Opening remarks by Microshare CEO and Co-Founder Ron Rock
CHICAGO, April 15 – Wow. That is, literally, back breaking work. Let me introduce myself – I’m Ron Rock, CEO and Co-founder of Microshare, makers of the EverSmart Pest remote monitoring system. Now, I’ll be the first to admit, I’m not a Pest Control Professional. I’m a software guy […]
Making the world safe for Pest Control workers
How EverSmart™ Pest remote monitoring reduces workplace injuries, insurance claims and improves staff retention
By Michael Moran
Download the PDF of the white paper here
Executive summary
The Pest Control industry operates at the intersection of essential public health service and […]
Loss tolerance v. perfect data: An algorithmic parable
By Tim Panagos
What’s the difference between a loss-tolerant algorithm, and one that’s trained for perfect data in the real-world? We are so glad you asked!
Perfect data is very expensive to come by. There are many factors that change the quality and consistency of data that real life injects into any data system.
Most algorithms are trained and […]
Microshare’s EverSmart™ Pest featured in The New Yorker
Dr. Bobby Corrigan, Microshare Advisor and global guru of urban rodent control, was quoted in The New Yorker magazine’s February 14 online edition describing his experience with Microshare’s EverSmart™ Pest, the technology he chose for “sensoring-up” the rodent rich New York City subway system.
The New Yorker chose to genericize his reverenced to “remote rat-sensor […]
Data-driven rodent monitoring in hospitality environments: EverSmart™ Pest brings dramatic results in a California hotel
Download the pdf of the case study
By Matt Medici and Jeff Stafford
Executive summary
Rodent activity presents a persistent operational, reputational, and regulatory risk for hotels, particularly in high-traffic regions such as Southern California. Traditional pest control programs often rely on […]
PESTORY
Catching rats with Thucydides Trap
By Michael Moran
Catching rats with Thucydides Trap
By Michael Moran
Welcome back to Pestory, our occasional look at the intersection of history with, well, pests. This week, a deadly serious look at the future of humanity.
In the kind of circles where grand strategy and […]
Gloves and touchscreens? It’s all possible with black nitrile disposables
By Tim Panagos
Gloves and touchscreens? It’s all possible with black nitrile disposable gloves
By Tim Panagos
Yes, it’s a problem. There are some jobs in Pest Control and hygiene where bare hands are just not a good idea. But protection doesn’t have to mean losing your tactile sense of touch or […]
PESTORY
How field mice changed the course of World War II
By Michael Moran
Many thought Stalin was a quite a rat. Whatever you’re opinion (I personally think it’s an insult to rats), the Soviet dictator definitely owed his survival to mice. Let me explain.
Just over 83 years ago, the situation on the Eastern Front of the Second […]